Olena Skotarenko

I graduated with honours from the Kharkiv Institute of Management with a degree in “Marketing”, and the Interregional Academy of Personnel Management with a degree in “Economics and Entrepreneurship”.

I have been engaged in industrial marketing since 2006. I started my career as a marketing expert at ATRAMAT JSC, then I held a position of Head of the Marketing Department. I joined the SPE «LUX-X» (LLC) team in 2011. Currently, I hold a position of the Deputy Marketing Director.

During my time at the company, I conducted a number of marketing studies, which resulted in the launch of several new adhesive lines, and the introduction of new product promotion and sales channels at the enterprise.

I am a regular participant of specialized conferences such as “Innovations in Packaging”, “Drinks of Ukraine”, “Packaging Industry”, “Coatings UA”, “Ukrainian Marketing Forum”. I write articles for the lux-x.com website and a number of specialized periodicals such as “Packaging”, “World of Packaging”, “World of Products”, “Furniture Business” and others.

You can contact me by email: elena@lux-x.com
Link to my Linkedin profile:
https://www.linkedin.com/in/elena-skotarenko-a4939a114/?locale=uk_UA

Olena Skotarenko

Marketing Director of the SPE «LUX-X» (LLC)

Author's articles:

  • D-Limonene cleaner for equipment

    D-Limonene cleaner for equipment

    Lux-X LLC is extending its range of cleaning agents for equipment and technical use. It offers its buyers the D-Limonene cleaner that has perfectly well demonstrated its fine qualities at major industrial enterprises.

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  • How to remove adhesive residue left by a sticker or label

    How to remove adhesive residue left by a sticker or label

    Manufacturers use labels and branded stickers on many products, and stores use price tags. A label is part of corporate identity, which not only informs the customer about the product but draws our attention.

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  • How to choose an adhesive for labelling?

    How to choose an adhesive for labelling?

    Label design is one of the marketing tools to attract buyers’ attention. Companies spend much time and money on the label’s design and color scheme because a product’s appearance defines the brand’s market position, sale volumes, and hence, a company’s profit.

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  • Insect and rodent control: adhesives for the production of sticky traps

    Insect and rodent control: adhesives for the production of sticky traps

    Keeping homes critter-free is something we all want, especially in those summer months when flies and other insects seemingly want to take over our homes. An insect-free environment is even more important in agriculture, where a pest infestation can damage food production and, ultimately, impact the bottom line. Adhesives play a vital role in delivering effective pest control solutions, helping maintain insect-free environments.

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  • Сhoosing the right label adhesive

    Сhoosing the right label adhesive

    Understanding the technology of applying the adhesive that underlies labeling can help manufacturers choose the right product. This article covers different types of label adhesives, the terminology related to adhesives, application features, as well as consumer and environmental advantages.

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  • Adhesives used in the production of board games and jigsaw puzzles

    Adhesives used in the production of board games and jigsaw puzzles

    The choice of adhesive is crucial when connecting pieces of beautiful and bright pictures with various types of cardboard in the manufacture of games. Let's take an insight into the unique industry of producing board games, brain-teasers and jigsaw puzzles, as well as the role the adhesive plays in it.

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  • What is the best bookbinding adhesive for the printing industry?

    What is the best bookbinding adhesive for the printing industry?

    As we know, it is the binding that defines a printed edition as a specific graphic publication - a book or a magazine.While there is no binding process taking place, there is no book as it is, but only a certain number of paper sheets.

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  • What is Hot Melt Adhesive Granule and where is it used

    What is Hot Melt Adhesive Granule and where is it used

    If you’ve been tasked with purchasing a hot melt glue for the first time, or simply have an issue with the application of an existing hot melt, then understanding how these adhesives work will help you to avoid common problems and to get the most out of your adhesive.

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  • What is a pressure sensitive adhesive?

    What is a pressure sensitive adhesive?

    Today, pressure sensitive adhesives play a unique role in many industries: They are used to manufacture tapes, label stock, and coatings that are used in industries as diverse as automotive, healthcare, and packaging

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