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Olena Skotarenko

Olena Skotarenko

I graduated with honours from the Kharkiv Institute of Management with a degree in “Marketing”, and the Interregional Academy of Personnel Management with a degree in “Economics and Entrepreneurship”.

I have been engaged in industrial marketing since 2006. I started my career as a marketing expert at ATRAMAT JSC, then I held a position of Head of the Marketing Department. I joined the SPE «LUX-X» (LLC) team in 2011. Currently, I hold a position of the Deputy Marketing Director.

During my time at the company, I conducted a number of marketing studies, which resulted in the launch of several new adhesive lines, and the introduction of new product promotion and sales channels at the enterprise.

I am a regular participant of specialized conferences such as “Innovations in Packaging”, “Drinks of Ukraine”, “Packaging Industry”, “Coatings UA”, “Ukrainian Marketing Forum”. I write articles for the lux-x.com website and a number of specialized periodicals such as “Packaging”, “World of Packaging”, “World of Products”, “Furniture Business” and others.

You can contact me by email: elena@lux-x.com
Link to my Linkedin profile:
https://www.linkedin.com/in/elena-skotarenko-a4939a114/?locale=uk_UA

Marketing Director of the SPE «LUX-X» (LLC)

Author's articles:

05.08.2021
Waterproof PVAc adhesive for bonding class D4 wood
Wood is often used in construction and finishing work due to the material’s strength and aesthetic properties. When joining wood constructions it is best to use glue because the adhesive is safe, reliable and convenient to work with.
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15.04.2021
Adhesive for manufacturing hygiene products
Everyday life today is unimaginable without napkins, paper towels and other disposable personal hygiene products. Every year, more than 13 billion pounds of paper towels are used in the U.S. alone.
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05.04.2021
What is an adhesive for lamination coating and where it is used
Lamination coating is the technology of post-printing processing in the printing industry. During lamination coating, a solid base is bonded with a thin material, a liner
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18.03.2021
Which edge banding adhesive to choose
When making furniture, edge banding plays a big part. An edge band is applied to an article to make it visually appealing, protect it from ingress of moisture and for mold control.
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11.01.2021
Joiner’s glue: description and application
Joiner’s glues are used for bonding woodwork. Depending on its composition, joiner’s glue is of the following kinds: hide glue, bone glue, casein glue and synthetic PVAc-based adhesive
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04.12.2020
With what to glue a label onto a plastic bottle
Among the entire variety of packages, polymer containers are in an advantageous position in the food industry. As to environmental friendliness and safety, PET bottles are inferior perhaps only to glass and cardboard packages.
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19.11.2020
PVAC as a primer
PVAC glue is a multipurpose adhesive for bonding different materials: cardboard, paper, textiles and wood. Besides bonding materials with one another, polyvinyl acetate is used as a component in mortar mixes
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06.11.2020
How to hang textile wallpaper. Problems and their solution
Textiles, as a finishing material, have been used for long. The process of decorating walls and ceilings with textiles was very time-consuming. Specialists covered surfaces with a fabric or stretched the material on wooden frames, followed by attaching them to walls.
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22.10.2020
Ukrainian coating materials market: outlooks and expectations
The 4th International Conference “Ukrainian Coatings Market” was held in Kyiv on 15-16 October 2020. At the event, in their reports, leading professionals from specialist companies and analysts from the Chem Courier Company shared information on the current state of the coatings market.
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