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Olena Skotarenko

Olena Skotarenko

I graduated with honours from the Kharkiv Institute of Management with a degree in “Marketing”, and the Interregional Academy of Personnel Management with a degree in “Economics and Entrepreneurship”.

I have been engaged in industrial marketing since 2006. I started my career as a marketing expert at ATRAMAT JSC, then I held a position of Head of the Marketing Department. I joined the SPE «LUX-X» (LLC) team in 2011. Currently, I hold a position of the Deputy Marketing Director.

During my time at the company, I conducted a number of marketing studies, which resulted in the launch of several new adhesive lines, and the introduction of new product promotion and sales channels at the enterprise.

I am a regular participant of specialized conferences such as “Innovations in Packaging”, “Drinks of Ukraine”, “Packaging Industry”, “Coatings UA”, “Ukrainian Marketing Forum”. I write articles for the lux-x.com website and a number of specialized periodicals such as “Packaging”, “World of Packaging”, “World of Products”, “Furniture Business” and others.

You can contact me by email: elena@lux-x.com
Link to my Linkedin profile:
https://www.linkedin.com/in/elena-skotarenko-a4939a114/?locale=uk_UA

Marketing Director of the SPE «LUX-X» (LLC)

Author's articles:

08.05.2023
Recommended operating temperature of the adhesive
If you want to get the most out of your adhesive, you should pay special attention to its recommended operating temperature.You will be surprised to find out how many problems with the application and equipment you may avoid merely by proper adjustment of the adhesive's temperature.
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25.02.2023
Glue gun sticks
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14.12.2022
What is food-safe adhesive?
Consumer safety is crucial in the production of packaging for food and beverages. In order to protect consumers and confirm high quality and safety of foods, food manufacturers must follow the recommendations of European Regulations 10/2011 and American FDA Regulations 175.105.
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09.11.2022
What does PVAC stand for and what is it made of?
PVAc is a polyvinyl acetate glue, viscous innocuous white substance with good performance qualities. This adhesive is produced in industrial environments at chemical plants.
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03.02.2022
Which adhesive to use for paper tube winding?
The first tubes appeared in the middle of the 18th century in the gun industry to make paper cartridges. After a while, women began to use cardboard tubes to store threads, fabric and ribbons for needlework.
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21.01.2022
What are the Definitions of Biodegradable, Compostable materials? What do they have to do with packaging?
Degradation is the decomposition process of plastics under sunlight, heat, and moisture resulting in the weakening of the plastic's polymer chains. The end product is a multitude of microplastic particles that often become problematic as they end up in the diet of animals and impact the food chain.
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07.12.2021
Everything You Didn’t Know About Paper Towels
Paper towels are a highly demanded hygiene product that appeared on the market by accident. Let's rewind to 1907. Back then, Scott Paper Company was one of the leading toilet paper manufacturers in the United States. The business had been booming for founder Arthur Scott since the company's inception in 1879, but then disaster struck.
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16.11.2021
Troubleshooting hot-melt packaging adhesives
Hot melts are some of the most advanced adhesives used today, but even with routine maintenance, adhesive problems can occur. This guide is intended to help manufacturers overcome some of the most common adhesive challenges faced in packaging applications.
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01.10.2021
Adhesive compounds for packaging manufacturers
The packaging industry is one of the largest markets for adhesives. It continues to drive consumption since food and other consumer goods are sold packaged.
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